Agency News

Jonathan Bros joins the agency JIN as Group Managing Director

Published on 15/02/2024

Press release

The agency JIN announces the appointment of Jonathan Bros as Group Managing Director. Jonathan Bros’s mission is to develop the agency around three major expertise areas : Leadership, Social Media, Monitoring, and Data. He will rely on a team of 120 multi-expert consultants in public relations. He will also be tasked with accelerating JIN’s international development by growing the agency’s major accounts and establishing strategic partnerships. He joins the JIN group’s management alongside Edouard Fillias, Caroline Faillet, Alexandre Villeneuve, and Augustin Leclerc.

As a leading European agency in corporate communication, digital influence, and public relations, JIN advocates for a vision of responsible influence (both in its practice and in the role it plays for its clients) and performance with tangible indicators measuring the impact of the communication campaigns it deploys for its clients.

One year after the arrival of Opinion Act, the JIN group is thus accelerating the integration of data into the design and deployment of its influence strategies.

« JIN is the influence agency of the 21st century: Digital native, with a strong international culture, expert in opinion and e-reputation issues. It is a collective of brilliant and committed individuals. I am delighted to join the team to support its development in the coming years » enthuses Jonathan Bros.

« With Jonathan Bros’s arrival, we continue our desire to become one of the leading European agencies in digital influence and public relations. His background in major agencies will allow us to strengthen this ambition, particularly drawing on his international experience » says Edouard Fillias, CEO of JIN.

Jonathan Bros specializes in communication and influence strategies, advising top executives of large corporations and institutions. Born in Sierra Leone to expatriate parents, Jonathan is a dual Franco-British national with a passion for intercultural relations. A graduate of Westminster Business School in London in marketing communications, after studying Macro-Economics, he developed an interest in behavioral economics. He was recently CEO of the agency Proches, where he worked for 7 years, and previously General Manager of the brand division of TBWA/group after working at Ogilvy in London in strategic planning and at Publicis Conseil.

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